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Facebook Advertising Businesses Privacy The Almighty Buck

Facebook's Atlas: the Platform For Advertisers To Track Your Movements 92

An anonymous reader writes In its most direct challenge to Google yet, Facebook plans to sell ads targeted to its 1.3 billion users when they are elsewhere on the Web. The company is rolling out an updated version of Atlas that will direct ads to people on websites and mobile apps. From the article: "The company said Atlas has been rebuilt 'from the ground up' to cater for today's marketing needs, such as 'reaching people across devices and bridging the gap between online impressions and offline purchases.'"
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Facebook's Atlas: the Platform For Advertisers To Track Your Movements

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  • by Anonymous Coward

    http://www.abine.com/index.htm... [abine.com]

    I'm sure Facebook is diligently working to bypass this attempt of people to maintain their privacy, along with all others, but it's notably better than nothing.

  • NEWS? (Score:5, Insightful)

    by Ol Olsoc ( 1175323 ) on Monday September 29, 2014 @09:43AM (#48018801)
    Facebook tracks everyone, not just their users.

    Install noscripit, turn off all scripts. Go to a popular website. It probably won't work. Start allowing scripts. Eventually, the website should appear in all it's glorious tracky glory.

    Now look at how many trackers you've enabled. Now look at how many are from facebook.

    • Re:NEWS? (Score:5, Informative)

      by gstoddart ( 321705 ) on Monday September 29, 2014 @09:56AM (#48018885) Homepage

      In my experience very few of those trackers are actually required for the site to function.

      If you're using something you can selectively disallow, you can usually get it to work no problem. If I can't, I leave.

      So far, my best combination in Chrome is DoNotTrackMe, Scriptsafe, Ghostery, AdBlockPlus, HTTP SwitchBoard, and Disconnect.

      HTTP Switchboard gives really good granularity and also does script and cookie blocking, plus several other things.

      So far I've confirmed Safari has had the blocking of 3rd party cookies implemented incompetently, worked around, and never updated ... so that's the least trustworthy browser I've found.

      Firefox has some good add-ons, can selectively block cookies NoScript, DoNotTrackMe, AdBlockPlus, Ghostery and Disconnect ... but I've not found anything with the granularity of HTTP Switchboard, so I suspect web-bugs can still slip by some of them.

      I really wish Mozilla hadn't caved and decided not to implement strong blocking of crap ... unfortunately their desire for ad revenue trumped making a browser which could actually be made more private.

      IE, well ... treat IE like the thing you use for work when all else fails. Because there's always another exploit around the corner.

    • by Anonymous Coward

      I do not know what sites you go to, but for me basically everything (the exceptions are in the low single digits) works with Ghostery on.

  • And this ... (Score:5, Insightful)

    by gstoddart ( 321705 ) on Monday September 29, 2014 @09:48AM (#48018829) Homepage

    This is why all of the browsers I don't use for Facebook do not accept cookies from Facebook, do not allow them to set cookies, and in a few cases do not even allow traffic to them.

    The amount of embedded crap in every page you visit is mind-boggling.

    Every company wants to link to Facebook and as a result, Facebook pretty much knows everywhere you go.

    The only way I trust Facebook is in a heavily locked down browser, which isn't used for anything else.

    And, even then, I wouldn't trust Facebook as far as I could throw Zuckerfuck off a cliff ... and then won't let me measure that distance so far.

    If your browser doesn't have at least 3 privacy extensions, you're handing all of this information over to these clowns to collect your data and do targeted marketing.

    Just deny them the information and the ability to meaningfully know anything about you.

    I block every advertising and analytics company I can find ... and it's bad enough that Slashdot on this page as I type has scorecard research, google analytics, google ad services, and whatever the heck RPX now is. Fortunately, they're all blocked.

    I miss the internet before all of the assholes who want to advertise, monetize, track, correlate, and cross reference. But I'm sure as hell not going to let them get any information I can block from them.

    • "If your browser doesn't have at least 3 privacy extensions, you're handing all of this information over to these clowns to collect your data and do targeted marketing."
      I use a fake last name on Facebook and a fake birthday and there are zero pictures of me on it. You, on the other hand, are completely going about things the wrong way.
      • I have a completely fake name, fake information which Facebook sees, and no pictures of me. I wasn't about to give them anything real. Almost nothing in my profile is true, and it will stay that way.

        But I access Facebook from exactly one browser, which isn't used for anything else. It has exactly one web site with cookies set, and that's Facebook.

        Ever other browser blocks traffic from Facebook, rejects cookies, and generally treats it as a completely untrusted site.

        If you're visiting other sites while yo

    • by mlts ( 1038732 )

      I wonder how long this will last. There will come a point where FB can't sell any more info than it is getting. Then what do they do?

      I've found that FB is pretty intrusive, asking for almost every permission but root on my Android device. On my computer, it gets its own sandboxed instance of a browser (using sandboxie), while everything else is separate. On Android, XPrivacy and the privacy tools in CyanogenMod mitigate things. iOS is much harder to keep info away (although with a jailbreak and Protect

    • I actually created a dedicated virutual machine for my Facebook presence (back when I had one.) Unfortunately, I triggered their bad behavior filters by using Tor. This is a known issue but I hadn't thought to research the use of Tor with Facebook before doing it. I could have gotten access to my account restored if I followed their rigamarole to prove my identtity (despite the fact that friends had tagged me in pictures) but I went of in a huff saying "I will not be treated like a criminial!"

    • I couldn't agree more.
      I use FF mostly, and have all the tracking blockers you've mentioned installed and configured to only allow what I deem "non-Big-Brother-esque". That means BOTH Google and FB are blocked. TrackMeNot, RequestPolicy, NoScript and AdBlock Plus are the way to go.
  • by jsepeta ( 412566 ) on Monday September 29, 2014 @10:01AM (#48018927) Homepage

    I'm feeling pretty good about having quit Facebook. It's more difficult for them to track me if I'm not a participant.

    • Think so? Because I don't.

      Almost every commercial web page has embedded links to Facebook. Which means they're probably still tracking you anyway, they just can't correlate it to a specific Facebook users.

      Unless you have a lot of privacy extensions, you might be surprised just how much tracking happens on every site you visit via web-bugs, cross-site crap, and several other things.

      Simply not being logged into Facebook isn't really stopping them from getting at least some data unless you've taken other ste

      • You don't actually need any privacy extensions to block the likes of Facebook tracking. A couple of entries in your hosts file does the trick.

    • If you once had a Facebook account, you still have it. And it will be there until the end of times* + forever.

      * I'm counting parallel universes and big crunch/big bang loops.

  • So, deleting my Facebook account isn't enough to get away from them. How long until we have plugins to block their newest tracking and spam network?
  • What was the name of that firefox addon that disables facebook (and others) when it is embedded in somebody else's page ? While still allowing you to use facebook.com. I forgot.
  • by knorthern knight ( 513660 ) on Monday September 29, 2014 @01:11PM (#48020525)

    Depending which part of the planet you're in, most of your FB tracking attempts will come from one of the blocks below. Firewall them all to be safe.

    31.13.24.0 - 31.13.31.255
    31.13.24.0/21
    IE-FACEBOOK-20110418
    Facebook Ireland Ltd
    IE

    31.13.64.0 - 31.13.127.255
    31.13.64.0/18
    IE-FACEBOOK-20110418
    Facebook Ireland Ltd
    IE

    66.220.144.0 - 66.220.159.255
    66.220.144.0/20
    Facebook, Inc.
    THEFA-3

    69.63.176.0 - 69.63.191.255
    69.63.176.0/20
    Facebook, Inc.
    THEFA-3

    69.171.224.0 - 69.171.255.255
    69.171.224.0/19
    Facebook, Inc.
    THEFA-3

    74.119.76.0 - 74.119.79.255
    74.119.76.0/22
    Facebook, Inc.
    THEFA-3

    103.4.96.0 - 103.4.99.255
    103.4.96.0/22
    FACEBOOK-SG

    173.252.64.0 - 173.252.127.255
    173.252.64.0/18
    AS32934
    FACEBOOK-INC

    204.15.20.0 - 204.15.23.255
    204.15.20.0/22
    Facebook, Inc.
    THEFA-3

  • How anyone would connect to FB these days without running every privacy filter under the sun is just baffling to me. It's bad enough that FB tracks everything you do when you're using the app. But now they want to track everything out do OUTSIDE the app as well? No thanks.

    I read with interest about new sites like this --> https://ello.co/beta-public-pr... [ello.co]

    Ok...it's still in Beta, and it's invitation only so far, and the functionality is pretty sparse. But for people that just want to connect with friends

  • Atlas' website kindly lists all of the companies currently using Atlas. I'm pleased, because now I have a much more complete list of which services to completely avoid.

  • privacy... concerns... facebook...

    Swap these words around for a well-worn Slashdot article (bonus if you score two hits in a day)
  • Would it be considered a contribution to say that I'm not comfortable with this? Would it be considered to detract if I said that I don't have a Facebook account for a reason? I don't like them, I don't agree with their ethics, I don't want them to be a part of my life, and they're damn bound and determined to force their way in anyway.

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