Facebook Patents Inferring Income of Users 129
theodp writes "Among the patents granted to Facebook this week by the USPTO is one for Inferring Household Income for Users of a Social Networking System. 'For example,' Facebook explains, 'an assumption might be made about a user that reads CNN.com and nytimes.com every day that the user is in a higher income bracket than another user that only reads TMZ.com and PerezHilton.com on the theory that a user who reads newspapers might be assumed to make more money than a user who only reads celebrity gossip blogs.' Advertisements such as those for travel packages, cars, and home mortgages, Facebook adds, 'are targeted to users based on income bracket,' which might also be inferred by 'gathering and analyzing different types of information about a user's geographic location.' Hey, what could go wrong?"
Isn't this exactly what marketing research (Score:4, Insightful)
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This is just another case of adding "... on a computer" or "... over wifi" to something that's already an established practice to gain a patent.
Re:Profiling... (Score:5, Insightful)
"Post-capitalist"? We're reaching the zenith of everything Capitalism has sought to achieve. Record income disparities with unparalleled wealth for the super-wealthy, concentrating control over every aspect of society in the hands of a tiny elite. Thanks to Facebook, "the markets" (a.k.a. billionaire investors) even control human social interactions once considered sacrosanct from corporate intrusion. The Capitalist economy is all about the ascendancy of the 1% (and the 0.01% within that).
Turn it all off (Score:3, Insightful)
Re: patenting statistical hypothesis? (Score:4, Insightful)
This is patently absurd. In the UK, Equifax, Experian and Call Credit already sell income predictions based on statistical modelling of credit bureau information. How is switching the underlying data set in any way a unique or clever thing to do?
This is nothing more than a fancy regression algorithm.
Re:This is pointless (Score:5, Insightful)
The reason Facebook has any advertising income, and therefore value as a company, is that the people purchasing FB advertisements believe it has the ability to provide very directed advertising.