An anonymous reader writes "Google [on Friday] announced an upcoming change to its terms of service that will let the company add users' names and photos to certain parts of its advertising as of November 11. Make no mistake: this is a direct attack against Facebook. One of the few advantages of Google+ is that it features no ads. To be perfectly clear, Google isn't changing that. Google+ will still have a clean interface, at least for the foreseeable future. Instead, Google is tying Google+ into yet another one of its properties, and arguably its most important one: Google Ads."