museumpeace writes "From its own EmTech conference, Technology Review reports on a privacy strategy from Microsoft's Craig Mundie: When sharing music online took off in the 1990s, many companies turned to digital rights management (DRM) software as a way to restrict what could be done with MP3s and other music files — only to give up after the approach proved ineffective and widely unpopular. Today Craig Mundie, senior advisor to the CEO at Microsoft, resurrected the idea, proposing that a form of DRM could be used to prevent personal data from being misused." Mundie also thinks it should be a felony to misuse that data. He thinks larger penalties would help deter shady organizations from harvesting data the user isn't even aware of. "More and more, the data that you should be worried about, you don’t even know about."