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Facebook Privacy The Almighty Buck

Facebook Adds 96 Million Shares, Will Privacy Get Worse After IPO? 191

Posted by samzenpus
from the ramping-up-farmville-production dept.
AlistairCharlton writes "Facebook has made yet another amendment to its S-1 filing, adding a further 96 million shares, pushing its initial public offering up to a potential maximum of $18.4bn (£11.5bn). In what is the eighth amendment to its S-1 filing with the Securities and Exchange Commission, Facebook has also increased the number of shares allowed for over allotment, up from 50.6 million to 63.2 million." Facebook will have a lot of pressure to increase revenue after it goes public. jfruh writes in with a story about how that will impact their privacy policies. "There's been a steady drumbeat of panics over the past few years involving how Facebook uses the personal information you give it; nevertheless, someday you'll look back at 2012 as the golden age of Facebook privacy. That's because, once Facebook has its IPO, it'll come under huge pressure from the markets to extract more revenue from its business. And with display advertising not generating game-changing amounts of money, Facebook has only one valuable resource: your data, which is going to be monetized as hard as possible."
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Facebook Adds 96 Million Shares, Will Privacy Get Worse After IPO?

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