Aussie Bank Wants To Trade Social Network Data For Better Deals 68
natecochrane writes "An Australian bank has raised the possibility of offering better deals to customers who share its social network activities with it. But at the same security conference at which Commonwealth Bank's CIO made the suggestion, another speaker, security guru Bruce Schneier, warned of the dangers of vendor lock-in. Would you trust your bank — or any institution — to be the gatekeeper for your private data and thoughts in return for a cheaper mortgage or percentage points off your credit card?"
Happily (Score:4, Interesting)
Considering my facebook account is empty - and purposefully so - yes, I would happily share additional lack of information for a better deal.
Re:depends.. how good deals? (Score:4, Interesting)
Probably the banks already offer better discounts for people that use credit in a sane way, or have anything to lose in a bankrupcy. It is a different kind of market, and those people probably won't want this smaller discount.
Anyway, gimmick marketing toward young people is very important for companies that have a long term relationship with clients (like banks). We are seeing an example of banks being smart the right way (instead of being dumb managers and smartly stealing from governments to compensate). That is a nice change of tone.