Hugh Pickens writes "The NY Times reports that Consumer Watchdog is running a 540-square-foot video billboard advertisement in Times Square, New York that shows Google CEO Eric Schmidt as an ingratiating ice cream truck driver who knows everything about everyone and happily offers free ice cream in exchange for full body scans. The group says its goal is to push Congress and the Federal Trade Commission to create a Do Not Track Me list, similar to the Do Not Call list developed to prevent telemarketers from aggressively calling consumers. 'Do you want Google or any other online company looking over your shoulder and tracking your every move online just so it can increase its profits?' writes the group's president, Jamie Curtis, at the group's web site. 'Consumers have a right to privacy. They should control how their information is gathered and what it is used for.' The FTC's consumer affairs group had no comment on whether the agency is considering creating a Do Not Track Me list."