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Music Media Your Rights Online

RIAA Unveils Net Tracking Tag for Online Sales 301

openbear writes "A story over at MSNBC talks about the Global Release Indentifier (GRid). It is a code akin to the Universal Product Code (UPC) bar code found on a CD or cassette tape in stores. Each track will be distributed online with an individual GRid serial number and will be reported back to rights societies and collection agencies sold or transferred."
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RIAA Unveils Net Tracking Tag for Online Sales

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  • by feepness ( 543479 ) on Monday February 10, 2003 @05:36PM (#5273946)
    Look at the header from the article:

    A music industry trade body launched on Monday electronic identity tags to keep tabs on Internet music sales in a bid to compensate musicians and song writers as more of their works become available online.

    If that isn't leading I don't know what is. They specifically do not mention the RIAA and are trying to portray it as compensating the poor artists as opposed to saving music industry executive's asses.
  • This is news? (Score:5, Insightful)

    by the_verb ( 552510 ) on Monday February 10, 2003 @05:39PM (#5273988) Homepage
    It sounds like an industry-approved ID3 field. I'm assuming this 'net barcode' would be paired with some new file format, something that weaves the ID into the music itself rather than tagging it on as an afterthought.

    I'm not sure how they plan on compensating artists with this plan, since there doesn't seem to be a *payment* mechanism. It strikes me as a first step towards 'Music Audits' in which a hard drive is scanned for the works of particular artists.

    --v
  • firewall. (Score:5, Insightful)

    by Kewjoe ( 307612 ) on Monday February 10, 2003 @05:40PM (#5274009)
    and thats why having a nice firewall that blocks programs from outbound transmission is crucial.
  • Bad Journalism 101 (Score:5, Insightful)

    by burgburgburg ( 574866 ) <splisken06 AT email DOT com> on Monday February 10, 2003 @05:41PM (#5274019)
    industry that is reeling from lost sales compounded by a slumping global economy and the growth in online music piracy.

    Industry "fact sheets" make reporting so much easier. Now I have time for another nap.

  • by Samurai Cat! ( 15315 ) on Monday February 10, 2003 @05:41PM (#5274026) Homepage
    "Jessop cautioned that GRid is not designed, nor is it intended for, keeping track of songs that wind up on online file-sharing networks, a major source of music piracy."

    All this is is a way to track online sales of individual tracks. Nothing to do with CDs, P2P, etc.
  • by johnny_4_president ( 635478 ) on Monday February 10, 2003 @05:42PM (#5274037)
    correct me if i'm wrong, but this only tracks the distribution of tracks online, i.e. from "the Man",

    the same folks who still can't develop a business model that allows for quick and easy digital delivery of songs.

    the mp3s i make from discs i buy, on the other hand, will have no Grid tags, so this really isn't a threat to p2p music sharing as we know it; it means that we (theoretically) won't be able to trade tracks we've downloaded from sony.com.

    well, who needs them anyway?

    besides, this stuff is pointless, they'll never be able to close the anolog hole.

  • So... (Score:2, Insightful)

    by chunkwhite86 ( 593696 ) on Monday February 10, 2003 @05:44PM (#5274062)
    What's preventing users from transcoding the audio file into another format which doesn't have this serial number "feature"?

  • by pair-a-noyd ( 594371 ) on Monday February 10, 2003 @05:48PM (#5274105)
    These "tags" will be stripped out the day this hits the wires.

    These people seriously underestimate the resolve of teens.

    My kid is 17. Here is what he tells me. He won't buy CD's because if a CD has a song that he likes there will be 12-15 songs on there that he thinks SUCK. In other words he's paying ~$15 for ONE SONG. He would rip that one song to HDD and compile his own CD to use in his car with only the songs that he likes.

    But, at ~$15 each and being limited by law to only working a max of 20 hours a week at minimum wage he can't afford too many CD's.

    Thus enter Kazaa. He can leech all the songs he wants for free and burn his own mixes for his car that suits his taste.

    And forget that stuff about buying music online, he can't do that as a kid and I don't have or use any form of banking system. I live strictly by GREEN CASH ALONE and have nothing at all to do with any financial institute in any form. Despite that fact, even if I did have credit cards or bank accounts I would never use them online for any reason, ever. Nor would I permit him to use my accounts.

    Kids are smart, far smarter than the people that try to maintain their grip on the music industry.
    NOTHING that they can devise will stop piracy, ever. If something must be paid for there will always be someone that will find a way to get it for free.

    The digital age is Pandora's box. It's been opened and there is no closing it now.

    I predict to see a tool to strip the tags on freshmeat the next day..
  • Who's Taking Bets? (Score:2, Insightful)

    by LookSharp ( 3864 ) on Monday February 10, 2003 @05:49PM (#5274110)
    Estimated time before a "DeGRid" app appears on the 'net, completely removing the offending number from the file?

    I say 6 days from first retail release!

  • by morcheeba ( 260908 ) on Monday February 10, 2003 @05:50PM (#5274127) Journal
    Sorry, they did. 7th paragraph: International Federation of Phonographic Industry (IFPI) and Recording Industry Association of America (RIAA) have been developing the standard for the past two years.
  • by Thud457 ( 234763 ) on Monday February 10, 2003 @05:51PM (#5274138) Homepage Journal
    A real hacker has no concern about any purported "intended use" of a technology.

    He just wants to find out what nifty stuff he can do with it.

    sheeeesh!



    Seeing how the media companies solutions are always half-baked, it'll be quite interesting to see how this bites them in the ass. And who they point the finger at while trying to deny their own crapulocity.

  • Vegas Odds (Score:3, Insightful)

    by BigGar' ( 411008 ) on Monday February 10, 2003 @05:55PM (#5274194) Homepage
    Anyone got the bookie odds on how long it'll take to figure out how to strip this off a downloaded file?
  • Re:too much... (Score:3, Insightful)

    by Lawbeefaroni ( 246892 ) on Monday February 10, 2003 @05:58PM (#5274224) Homepage
    This isn't designed to stop piracy. All it is is an inventory/sales tracking mechanism. The unique ID is generated and saved for each download of a particular song. So at the end of the month they can say song "X" had such and such amount of sales. From there they can divy up the money.

    The problem with electronic files (say MP3) as commodity isn't just piracy. A retailer could easily sell of 4 copies of a song and only report selling one. 3x free money. Or an interrupted download might be counted twice. Etc.

    You would think there is a better way, but this is what they came up with.
  • by Stanl ( 646331 ) on Monday February 10, 2003 @06:11PM (#5274354) Journal
    You couldn't be more correct. The music industry and it's partners consistently disseminate its news releases with prepackaged quotes, phone numbers of "friendly" experts and hand-selected excerpts from related technical and legal documents to make writing these types of stories "easier" for the press. It saves the writers time from having to do indepth interviews and actually reading up on what they are writing about. My news writing professor is spinning in his grave.
  • by nolife ( 233813 ) on Monday February 10, 2003 @06:14PM (#5274385) Homepage Journal
    Anyone actally read the article? Either the article is missing some information or the listed planned usage for this thing is far from what they actually plan on doing with it.

    It appears this is supposed to be used so that a retailer can be charged correctly for every download they offer. Meaning a standard method of keeping track of online retail sales. To do this they will encode some unique bits in every file sold online. Sounds bogus already. I do not see the connection between me having a unique coded file and tracking total sales from retailers. Where is the discussion about how my number is reported or disclosed to anyone? Seems to me the real goal is to track a specific file after it is downloaded. They find your file on KaZaa, track it to the retail source, they release your name and bingo, full swat team visit. Maybe you would become the retailer and they will charge you the original downloader for every instance of the unique indentifier they can find online.

    I'm not some consipracy theory nut but I can not honestly see the connection between tracking sales and a unique number embedded in a file.
  • by Herr_Nightingale ( 556106 ) on Monday February 10, 2003 @06:15PM (#5274393) Homepage
    ...until they embed this Digital Rights Restrictions nonsense into WinXP as an essential service that you can't disable. Just try blocking WinXP's access to the 'net through your firewall.. No internet==no problem. Except that you might want to get networked things done eventually.

    Best to wait for the crack.
  • by Acidic_Diarrhea ( 641390 ) on Monday February 10, 2003 @06:17PM (#5274404) Homepage Journal
    So when a track is sold, the appropriate media conglomerate and artist are credited. This is basically the same thing as a UPC code on the products you buy in a store. At the point of sale, the UPC is scanned so that inventory is known on that item. Likewise, when an online retailor sells a track, the ID is read and fed into a database that will keep track of the cut for the music companies. Didn't you read the article?
  • Re:too much... (Score:2, Insightful)

    by AndroidCat ( 229562 ) on Monday February 10, 2003 @06:20PM (#5274444) Homepage
    What retailers? Why would they need retailers to sell electronic copies?
  • by Cyberia ( 70947 ) on Monday February 10, 2003 @06:24PM (#5274481)
    It puzzles me to realize that most of these people (RIAA, etc.) would blame file sharing as THE ONLY reason why the industry is experiencing a down turn. I realze that there would be some economic fall out. BUT! How about the fact that 10's of 1,000's of people being laid off has a significant impact on any economy?!?! If my 10 year old son can figure it out, why can't the RIAA figure it out as well? I guess it must be the NEW math they are teaching in school these days...

  • by Acidic_Diarrhea ( 641390 ) on Monday February 10, 2003 @06:27PM (#5274527) Homepage Journal
    You are making a slippery slope argument. This is a flawed way to debate a point. Your argument is that if online retailors are allowed to track certain data, any whatsoever, eventually they will begin tracking names and credit cards numbers to prevent piracy. I will quote this:

    "The slippery slope argument is clearly invalid if it is meant to be a point of logic, for it does not follow that "if b is an exception to A, then no part of A is true." Specific exceptions to a rule or principle do not in any way logically imply that the rule is otherwise false or never justifiably applicable in any cases. In fact, calling something an "exception" points out that only it is the relevant act that the rule does not cover. If, for example, a pharmaceutical drug should be used only by people who have asthma, that does not imply people should also take it for arthritis or pregnancy. Permitting stem cell research on embryos does not logically imply that sacrificing infants or terminally ill patients is acceptable.
    It appears the argument is meant to be more an argument about people's psychology, and, spelled out, it seems to be something more like "if you make any exceptions to a rule, particularly a cherished or time-honored rule, people will think the rule arbitrary to begin with and will see no reason to follow it at all." Hence, any exceptions undermine respect for a rule, and thus eventually lead to the rule's not being followed at all. Or another intended argument might be "people cannot generally make fine distinctions, so if you make an exception to a (time-honored) rule, people will think you have shown the rule to be flawed and therefore unnecessary to follow."
    A slightly different, and more sophisticated version of the principle might be "if you make exceptions to a rule, people will generalize the reasons for that exception and apply them to other aspects of the rule to which those generalizations will also apply." In the embryo issue, the argument would be that "if you allow embryonic stem cell research people will see that defenseless human life has only instrumental value --value for helping others-- so nothing will stop people from wanting to kill infants or people with terminal diseases to help others." Or it might be phrased as "if you allow embryonic stem cell research because embryos are not viable on their own, then you will end up allowing infanticide and termination of the lives of the terminally ill because they are not viable on their own either."
    Just for you: Tinfoil Hat Linux [shmoo.com]: Enjoy!
  • by DunbarTheInept ( 764 ) on Monday February 10, 2003 @06:29PM (#5274545) Homepage
    How does that work? MP3's have lossy compression who's goal is NOT to reproduce the bits precisely, but just good enough for human listeners to not be able to tell the difference. I would have thought that this would make it impossible to embed a key (or watermark) in the audio data since bits will come out garbled.
  • by DunbarTheInept ( 764 ) on Monday February 10, 2003 @06:35PM (#5274640) Homepage
    You are assuming the RIAA actually is trying to stop pirates. Past experience shows they also despise fair use (like for example, taking your favorite ten songs from different CD's you own and burning them onto a "best of" CD for yourself, or converting them to MP3 for your portable player.) They want you to pay for every copy of the song you have, and I see this as a means to get there. Until I see the mechanism by which they will ensure they DON'T flag fair users as pirates, I'm not believing them.

    They lost their right to have me give them the benefit of the doubt years ago.
  • by telstar ( 236404 ) on Monday February 10, 2003 @06:37PM (#5274664)
    These geniuses can't even keep their website online, and now they plan to keep an track-ID database running? I'll believe it when I see it.
  • by frumiousbar ( 587038 ) on Monday February 10, 2003 @06:38PM (#5274677)
    My god, from reading this thread you'd think this identifier is the work of satan or John Ashcroft (redundant?). People, before posting the standard knee-jerk reaction to something, why not do a little research [ifpi.org].

    This is a harmless number & metadata scheme that is intended to identify electronically distributed content since the existing identifiers (e.g. UPC and ISRC) have limitations that don't satisfy the needs of content owners, publishers, and retailers. I was involved in the project so I know first hand this has nothing to do with P2P or consumer tracking.
  • by AndroidCat ( 229562 ) on Monday February 10, 2003 @06:42PM (#5274733) Homepage
    Didn't you read the article?

    Yes I did, and their explaination smells like week-old tuna. How is the GRid going to stop a retailer from selling more copies than they report back to the record companies? Why does the GRid have to be incorporated as part of the music file? Retailers will have to manage track ids externally to the music file to handle all the companies that don't use GRid. How does the GRid help track sales in any way?

  • by The_K4 ( 627653 ) on Monday February 10, 2003 @07:09PM (#5275015)
    Yeah but how long will it take someone too compare a couple of files that differ by onyl the Global Release Indentifier and write a 300KB program that strips out the unique number and replaces it with random garbage? Then if some gets told they a file sold to them appears they just have to point out that someone else took a copy ran this utility and it put in their number. Problem solved, unless the RIAA can PROVE that it is their file, then the perosn isn't guilty.
  • by Eric Damron ( 553630 ) on Monday February 10, 2003 @07:11PM (#5275030)
    "Jessop cautioned that GRid is not designed, nor is it intended for, keeping track of songs that wind up on online file-sharing networks, a major source of music piracy."

    Bullshit.

    Why would they have to "tag" a downloaded file in order to pay for that download? The Only thing this does is to allow the seller to provide a way to associate the buyer with a particular file.

    People who swap copyrighted files are breaking the law. However, the RIAA is going to assume that the files were traded. It is also possible for files to be stolen from buyer's hard drives.

  • Yeah, right... (Score:2, Insightful)

    by DarwinDan ( 596565 ) on Monday February 10, 2003 @07:29PM (#5275205) Homepage

    Ahem, soapbox please!

    First, the RIAA will lose this one to wise consumers and 120-IQ hackers. Now that we the /. community) know even the name of this technology we will have already have a crack of the GRid code before it hits the shelves of your local [despised] music store.

    Secondly, support for so-called pay-per-download is very mimimal. Pressplay is one example. Countless other music industry-sponsored portals have failed miserably. There is no way this will become as popular (or acceptable) as the current retail system.

    And, finally, we have Gnutella {BearShare | Limewire | Morpheus}, WinMX, and more already penetrating the online music "market." It's no wonder that I can download ANY -- and I mean ANY -- song I have ever so desired. The truth of the matter is...there will never again be a reason to purchase a copy-protected or DRM-restricted CD again.

  • by alkali ( 28338 ) on Monday February 10, 2003 @07:36PM (#5275262)
    It still wouldn't be a good idea. Even if I were very careful not to make any unauthorized copies of material myself, it would be too dangerous to have it around. Suppose I leave my iPod out while I go to the restroom: some joker copies a file while I'm gone, and two weeks later I get a call from the RIAA informing me that the reason no one is buying Britney's new single is that everyone is p2p-ing my copy, and would I mind paying them $2 million. Too dangerous for my tastes, thanks.
  • by spitzak ( 4019 ) on Monday February 10, 2003 @08:56PM (#5275756) Homepage
    A "tamper proof watermark" imho is easy to attain, if they keep the method of adding and removing the watermark secret, and do not provide any easy way of detecting if the watermark exists or has been removed

    Unfortunately the music industry is stupid and will insist on making this somehow do copy prevention. That has the totally counter-productive result of providing a pirate with a fast and easy and foolproof method of determining if they have removed the watermark (ie if it plays they have succeeded in removing it).

  • by serutan ( 259622 ) <snoopdoug AT geekazon DOT com> on Monday February 10, 2003 @09:30PM (#5275930) Homepage
    Quoting the article: various organizations will keep track of these tags, "so that artists can be compensated for sales." Oh I get it, this is about compensating the musicians! [cough]Bullshit[cough]

    Repeat until you understand: Musicians DO NOT make money from music sales. They make money from performances. In a standard recording contract all production and promotion expenses are taken out of the musician's share, usually leaving them with ZERO. As Janis Ian has said, "I have never received a statement from a record company that didn't say that I owed them money."
  • by Anonymous Coward on Monday February 10, 2003 @09:50PM (#5276106)
    1. Do you have firsthand experience? Are you a signed musician? How do you know this? From reading Slashdot?

    2. It probably never occurred to you, but -it does- depend on the label they've signed with. There are plenty of labels that do respect and (get this) -pay- musicians for their music. And you won't believe this - the musicians actually -like- it.

    3. Before generalising about the entire music industry, it would be wise to -think- (and yes, that could be difficult for some people) about what you're talking about, so you don't wind up looking like a complete arse.

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