The company has asked European residents, who want Microsoft to block search results that show on Bing in response to searches of their names, to fill up a four-part online form.
Besides the name and country of residence of the person and the details of the pages to be blocked, the form also asks if the person is a public figure or has or expects a role that involves trust, leadership or safety.
Microsoft does not guarantee removal of links after they are submitted for removal through the form. It will also consider other sources of information to verify or supplement what is provided in the form.
The information provided will help the company “consider the balance” between the applicant’s individual privacy interest and the public interest in protecting free expression and the free availability of information, in line with European law, Microsoft said.