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Submission + - Google's Business Plan For Nest: Selling Your Data To Utility Companies (itworld.com)

jfruh writes: Google spent $3.2 billion on Nest. How is it going to make its money back selling high-end electronic thermostats at $250 a pop? Well, keep in mind that Google is a company that makes its money off information, not hardware. In fact, Nest is developing a healthy revenue stream in which it sells aggregated user information to utility companies, to help them more efficiently plan their electricity-generation scheduling. The subscriptions net Google somewhere in the range of $40 per user per year.
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Google's Business Plan For Nest: Selling Your Data To Utility Companies

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