silentbrad writes: "It's a deal with the devil," one studio executive told TheWrap. "Cinedigm is being used as their pawn." Cinedigm announced this weekend that it would offer the first seven minutes of the Emily Blunt-Colin Firth indie "Arthur Newman" exclusively to BitTorrent users, which number up to 170 million people.
... Hollywood studios have spent years and many millions of dollars to protect their intellectual property and worry that by teaming up with BitTorrent, Cinedigm has embraced a company that imperils the financial underpinnings of the film business and should be kept at arm's length. "It's great for BitTorrent and disingenuous of Cinedigm," said the executive. "The fact of the matter is BitTorrent is in it for themselves, they're not in it for the health of the industry and Cinedigm is being used as their pawn," the executive added. Other executives including at Warner Brothers and Sony echoed those comments, fretting that Cinedigm had unwittingly opened a Pandora's box in a bid to get attention for its low-budget release. ... "Blaming BitTorrent for piracy is like blaming a freeway for drunk drivers, " Jill Calcaterra, Cinedigm's chief marketing officer said. "How people use it can be positive for the industry or it can hurt the industry. We want it help us make this indie film successful." ... "We'll be working with all of [the studios] one day," [Matt Mason, BitTorrent's vice president of marketing] said. "It's really up to them how quickly they come to the table and realize we're not the villain, we're the heroes." ... "I really missed them being at the forefront of the piracy issue," the studio executive said. "I don't remember them going, 'Naughty, naughty, don't use our technology for that.' They don’t give a shit."