snydeq writes: "Fatal Exception's Neil McAllister sees Adobe's shift toward HTML5 as a boon for developers only if the company secures its place in the Web developer tools market — but initial signs suggest that this won't be the case. 'The opportunity for Adobe now lies in filling the gaps in today's IDEs, code editors, and graphics software with new tools that can help designers and developers more easily take advantage of the multimedia capabilities of HTML5,' McAllister writes. 'Unfortunately, however, it sounds like Adobe is going to drop the ball. In this week's meeting with financial analysts, the company said its emphasis is not on building great tools but on subscription pricing, Web-based content creation software, and — most important of all — growing its digital marketing, advertising, and analytics businesses. That's right: Adobe wants to be Google. It's too bad because Web developers could really use an Adobe right now.'"