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Piracy

Submission + - Comic Book Sales Soar After Engaging 4chan Pirates (techdirt.com) 1

An anonymous reader writes: After the artist behind the graphic novel Underground discovered that someone on 4chan had scanned and posted the entire comic, rather than complaining, Steve Lieber joined the conversation, chatting with the 4channers about the comic... and the next day he saw his sales jump to unheard of levels, much higher than he'd seen even when the comic book was reviewed on popular sites like Boing Boing.
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Comic Book Sales Soar After Engaging 4chan Pirates

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  • Pirates are a big demographic sector these days, at some point the sales department's graph of lost sales due to torrents will intersect with the marketing team's graph of gained sales due to online word of mouth. Exactly where this point is depends on the nature of the product - in this case, one that is always far prettier on paper as opposed to a screen.

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