eldavojohn writes: You probably find Bejeweled rehashed, vapid, boring and devoid of any plot or story line. They're games that are meant to last a minute or two like Plants Vs Zombies but among non-gamers they find a very large market with sessions lasting on average 43 minutes (across eleven million monthly players on Facebook). On top of that they're everywhere from the iPad to Facebook to the Xbox 360. Not a lot of games hold that sort of platform diversity. So how do you do that? Well, heads of casual game maker PopCap (CEO David Roberts and co-founder John Vechey) gave CNet a candid interview where they discuss everything from porting across platforms to three dimensional games. The two had some very interesting comments on DRM, 'Roberts: We do have DRM on our games, but it's pretty mild. Cracks for our DRM are everywhere. My philosophy is the same as what PopCap had when I got there, which is put it on there enough to protect us, but don't inconvenience real, paying customers with it. And that's a fine line.' and 'Vechey: It's the same thing with [Ubisoft's] Assassin's Creed 2. I mean I'm sorry, but if you want to steal it, you can steal it. You're going to find a way to do it.' Unconventional attitudes toward DRM from some pretty unconventional game makers. The interview is worth the read if you've ever pondered what the company behind your non-gaming friend's Bejeweled addiction is up to.