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Submission + - Pharma Faces a Character Count Conundrum (nature.com)

this_boat_is_real writes: There’s growing concern over how pharmaceutical companies use social media and the Internet to market their products. Last November, the US Food and Drug Administration held a hearing on the topic, and many were worried over how marketing mediums such as Twitter — which has a 140-character limit on text — can sufficiently disclose drug risks. FDA Article: http://www.fda.gov/AboutFDA/CentersOffices/CDER/ucm184250.htm
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Pharma Faces a Character Count Conundrum

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If you push the "extra ice" button on the soft drink vending machine, you won't get any ice. If you push the "no ice" button, you'll get ice, but no cup.

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