Nestle's GPS Tracking Candy Campaign 172
colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"
Its a con (Score:4, Insightful)
Someone's going to get arrested at an airport. (Score:2, Insightful)
The electronic device disguised a chocolate bar will be picked up by the X-Rays, taken outside and blown up by the army. Meanwhile the person carrying it will be locked up without trial (it's the UK, not the free world) for months.