Mastercard, Visa To Help Target Ads

New submitter ThatsMyNick writes "The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new business: using what they know about people's credit-card purchases for targeting them with ads online. 'A MasterCard document obtained by the Journal outlines some of the company's plans, which included linking Web users with purchases. According to document, the credit card provider said it believes "you are what you buy." ... Visa is planning a similar service, which would aggregate its customers' purchase history into segments, including location, to make ads more effective at appealing to people in a respective area.'"

Re:If you have nothing to hide

[Hope Thelps]

Some people do have (perfectly legal) things they want to hide for whatever social or practical reasons.

Some of us have 'things we want to hide' (or what we would cause 'a desire for privacy') for no social or practical reason, and find it weird that anyone would think that needs a justification.

Re:Do not want

[140Mandak262Jamuna]

Good, slowly you are realizing that, once the government is shrunk small enough to be drowned in a bathtub, the first thug who could, would. After that who is going to protect you, Mr Individual Q Liberty? Yourself? Armed gangs? Would these armed gangs who could take down a thug who could drown a government will respect YOUR rights?