from the you'd-like-a-philip-k-dick-book dept.
angry tapir writes "Samsung has developed an outdoor digital advertising system that tailors ads based on its audience. There are three main components of the system: an LCD display panel, a dual lens camera and a processing computer, which runs the company's proprietary facial recognition software. If the technology identifies several female members in a group, then it can target advertisements at them, for example. Even if the group is mixed, the technology can identify whether onlookers are children or adults. If they're adults then maybe a wine ad could run whereas an advertisement for toys might play for kids."
The party adjourned to a hot tub, yes. Fully clothed, I might add.
-- IBM employee, testifying in California State Supreme Court