An anonymous reader writes "Comcast has finally launched its DNS Redirector service in trial markets (Arizona, Colorado, New Mexico, Oregon, Texas, Utah, and Washington state), and has submitted a working draft of the technology to the IETF for review. Comcast customers can opt-out from the service by providing their account username and cable modem MAC address. Customers in trial areas using 'old' Comcast DNS servers, or non-Comcast DNS servers, should not be affected by this. This deployment comes after many previous ISPs, like DSLExtreme, were forced to pull the plug on such efforts as a result of customer disapproval/retaliation. Some may remember when VeriSign tried this back in 2003, where it also failed."