amigoro writes "Privacy is emerging as the real winner of the Internet search engine war as companies aggressively compete with one another by offering stronger protections for user records, a report published today by the Center for Democracy and Technology concluded. The report notes that until recently, most of the major Internet search engines kept detailed and potentially personally identifiable records of their customers' searches indefinitely. But today the companies are trying to outdo each other in privacy protection by announcing steps to delete old user data, strip the personally identifiable information out of stored search records, and, in one case, give users the option to have all of their search records deleted."
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