Radon360 writes "As the ever-increasing amount of information available online becomes indexed and searchable, more and more people find themselves potentially at risk of having unwanted personal information revealed or their names incorrectly associated with inflammatory topics. The are several firms that now sell their services of trying to remove or bury such information that their client deems offensive or troublesome. Companies, such as ReputationDefender and DefendMyName will, for a fee, do the legwork to find content that negatively impacts your reputation and have it removed or buried deeper in search rankings. However, some of these efforts can backfire, as the act to get it taken down can sometimes draw more attention than the offending content in the first place."
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