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AMD NDA Scandal
Posted by
kdawson
on Sun Sep 09, 2007 12:58 PM
from the all-your-words-are-belong dept.
from the all-your-words-are-belong dept.
crazyeyes writes "Just two weeks ago, a Thai journalist walked out of the hush-hush AMD event in Singapore over a controversial NDA that required him to 'send any stories to the vendor before his newspaper can publish it.' AMD categorically denied it happened, but today, we not only have proof that it happened, we also have the sordid details of the entire affair. Here's a quote from the editorial: 'First off, the non-disclosure agreement covered everything confidential said or written over the next two years on the product, and had a duration of five years, during which anything published or used in marketing would have to receive written approval from AMD before it could be used. Worse, at the end of the five years, all copies of the information made would have to be returned to the chipmaker.'"
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News? (Score:3, Insightful)
Seems to be a non-issue... (Score:5, Informative)
It is not unusual to have a NDA covering a longer period so one does not have to sign it each and every occasion. Then, even according to the text such a NDA is only applicable for confidential information. That means, everything posted in the Bankok Post would not be confidential anymore
How much control can AMD have over the articles to be published? Not much probably as long as no confidential information is there. But we'd need to see the original text.
Btw, why not link to the article of the journalist involved:
http://www.bangkokpost.com/Database/05Sep2007_dat
bad policy (Score:3, Insightful)
Wrong Scandal (Score:5, Insightful)
The Real scandal is described here:
All of those invited to the event were given an NDA to sign before going on that 5-star, all-expense-paid trip to Singapore. Hidden in that piece of legal boilerplate were some sneaky clauses. Yeah, don't we just love those clauses. This is what Don found in that NDA:
Excuse me? If I went on any "5-star, all-expense paid trip to Singapore" at a vendor's expense I'm going to be--and I would deserve to be--fired in less time than it took me to write this note.
Steven
Re:Wrong Scandal (Score:5, Informative)
Re:Wrong Scandal (Score:5, Funny)
Re:Wrong Scandal (Score:5, Informative)
Hear, hear. I've worked for a couple of different publications in the trade press and we were generally only allowed to accept gifts from vendors totaling in the realm of about $20. Attending an industry meet-n-greet held at a fancy restaurant was often enough to set fingers wagging.
No technical knowledge? Don't work in tech company (Score:5, Insightful)
"Finally, AMD agreed to let Don and the other journalists attend the event [in Singapore] without signing that particular NDA... On Day 2 though, they were presented with another NDA to sign before a factory visit. [my emphasis] This one stipulated that "any confidential information from this visit would need written approval from corporate communications before it could be used."
It seems quite common that executives of technical companies have no understanding of their company's products, and because of that they sometimes have sink-the-company ideas. It won't matter to the executive if his company does poorly, he will just get a job somewhere else. When the company lays off employees they will suffer, however.
People with no technical knowledge, and little or no interest in learning about their company's products, should be encouraged to get a job somewhere else, or retire. They are dinosaurs from a pre-tech world.
If you are technically knowledgeable, why let someone stupid ruin your efforts? If you get together with other technically knowledgeable people and use some social skill, you can eliminate ignorant executives from your company.
That's the NDA process for you (Score:5, Informative)
Having gone through the NDA process a few times, it's been my experience that it's really a negotiation and rarely a "take it or leave it" affair-they wouldn't be talking NDA if they didn't want to talk to you in the first place, so there's usually some flexibility.
What seems to happen is one or both sides offer an initial NDA that's insane (I think just to see what they can get away with, really); then the idea is to try and negotiate towards a sane(r) middle ground. So without knowing any details, the newspaper could have countered with a suggested NDA of their own, and walked away from the table if AMD wouldn't bend. No story for the paper in this case, but AMD also doesn't get the publicity it needs. If it happens enough with other media organizations, AMD ends up having to be a little more flexible if they want any coverage at all.
Read the corrected/updated story (Score:4, Informative)
Then note how much non-news this really is. A bunch of local yokels got a bit enamored with themselves.
Nothing to see here. Move along and smear somone else.
So, they protect their confidential information? (Score:5, Insightful)
This is either sensationalist or stupid. Looks like it comes from the "information wants to be free" hacker crowd.
Re:another example (Score:5, Informative)
Conclusion?
AMD sucks, the reporter is a hero, and you can't read (or spell).
Re:another example (Score:5, Insightful)
???? He seems to be the only one who got an interesting story at all. Everyone else just printed a bunch of press releases from AMD. Of the hundred (totally guessing) reporters at this event, he's the only one who will stand out in an editor's mind when it comes time to hire someone.
Re:another example (Score:4, Funny)
Re:another example (Score:5, Insightful)
It is very very common for secrets to be shared with an NDA. And no just because you are a journalist doesn't give you the "right" to share these secrets when you signed an NDA. This journalist decided not to sign, AMD decided not to share its secrets. End of story.
Back to school for you! (Score:5, Interesting)
Did you sleep all the way through your civics classes? "Freedom of the press" refers to prohibitions by the U.S. Federal government concerning what journalists can publish. Private entities are "free" to restrict how their own confidential information is dispersed.
You really need to get out more often.
Re:If the journalist was stupid enough to sign it. (Score:5, Insightful)
The journalist in question did not sign the aforementioned NDA. He was expressing his disappointment in the other journalists who did sign the agreement, either out of ignorance or apathy. He's also broadcasting the fact that the so called "independent media" of blogs and citizen journalists may not be as independent as it seems, thanks to agreements like this.
Re:If the journalist was stupid enough to sign it. (Score:4, Informative)
I know lots of folks don't read the stories, but you could at least try to make it NINE WORDS into the summary before responding! The FIRST SENTENCE of the post was not exactly an SAT-level reading comprehension test.
Re:If the journalist was stupid enough to sign it. (Score:4, Insightful)
While the article goes on to imply that that statement is the equivalent of agreeing to let AMD rape the reporter's baby, I just don't see it. They are bringing these guys into a private building where trade secrets are in use and don't want it all published in some article or blog.
I fail to see the egregiousness here. What's more I don't see how anyone with even half a brain would see anything wrong here. Please explain what exactly AMD is trying to "get away" with?
Re:If the journalist was stupid enough to sign it. (Score:4, Insightful)
Maybe the terms of this particular NDA were more restrictive than normal, maybe not. Usually there's a date on which the NDA expires and the info can be released without review (because the company is issuing a press release on that day anyway). But that's typically for upcoming product releases, not visits to R&D labs or the like.
If they don't want a trade secret or confidential material to be reported, don't show it to a bunch of reporters.
Well, they didn't show it to anyone who didn't want to sign the NDA, so what's the big deal? It's up to each individual reporter to decide whether getting that kind of deep background info is worth the restrictions. At least AMD made the offer, giving the choice to the reporters.
Re:If the journalist was stupid enough to sign it. (Score:5, Insightful)
Yes, that's the point -- it's one thing to say "hey', we're going to show you some stuff so that you can do your own research and thinking and be ready to publish whatever you like on July 9th when we release the information to the public".
It's quite another to say "We're going to give you a tour, and by taking the tour you agree to let us review and edit every article you write for the next 5 years that might in some way contain information we could possibly construe as confidential".
The first is essentially a professional courtesy that is advantageous to both sides as well as customers. The latter is just a ridiculous overreach that any journalist (which of course excludes most trade rag writers) would laugh at and reject out of hand.
Re:If the journalist was stupid enough to sign it. (Score:5, Funny)
Maybe there's a clause in the non-disclosure agreement where you agree not to disclose that you signed a non-disclosure agreement.
Re:If the journalist was stupid enough to sign it. (Score:4, Informative)
How the bloody hell is a story about a company wanting to control the marketing of it's own products news?
Re:If the journalist was stupid enough to sign it. (Score:5, Informative)
Re: (Score:3, Insightful)