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Microsoft PR Paying to "Correct" Wikipedia

Posted by ScuttleMonkey on Mon Jan 22, 2007 05:33 PM
from the what's-left-is-right dept.
Unpaid Schill writes "Over on the O'Reilly Network, there's an interesting piece about how Microsoft tried to hire people to contribute to Wikipedia. Not wanting to do the edits directly, they were looking for an intermediary to make edits and corrections favorable to them. Why? According to the article, it was apparently both to let people know that Microsoft will not 'enable death squads with their UUIDs' and also to fight the growing consensus that OOXML contains a useless pile of legacy crap which is unfit for standardization."
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  • Honesty.... (Score:5, Insightful)

    by BWJones (18351) * on Monday January 22 2007, @05:34PM (#17715652) Homepage Journal
    This is not new behavior. Remember when Microsoft tried to hire "individuals" to perform "grassroots" work including writing letters to the Department of Justice and letters to the editors of papers around the country concerning the anti-trust trial? Look, I have friends at Microsoft and there are truly some brilliant folks up there, but what the hell is the marketing department doing? Are they *that* ethically challenged? Or is it that they are *that* desperate to be cool and loved? How about a policy of honesty and if there is something that you want, then why not have your Microsoft PR department make the edits? Is that too obvious? It would certainly present other ethical dilemmas, but at least it would be more honest than hiring supposed "impartial" third parties to do your work for you.

    • Re:Honesty.... (Score:5, Insightful)

      by wpegden (931091) on Monday January 22 2007, @05:41PM (#17715718)
      A policy of honesty?

      How about a policy of let's make as much money as we can!

      I mean, come on, this is a corporation, and you're complaining about ethics? Perhaps you're suggesting that they would make more money if they didn't have "unethical" policies like this... but that's not at all clear from your post. It is unclear why, in all situations, a blanket policy of honesty would be expected to maximize profits for corporations. (Let me rephrase that: this is obviously not the case.) Microsoft's goal is not to make you like them; it is to make lots of money. So far, they've been very successful at that. Probably their PR department played at least some small role in that. Don't get me wrong, I despise them too, but let's be clear that they're all doing exactly what they're "supposed" to.
      • Re:Honesty.... (Score:5, Insightful)

        by AuMatar (183847) on Monday January 22 2007, @05:53PM (#17715902)
        You completely miss the point. Its obvious that MS's (and most other corporations) sole goal is to maximize profit. The question is- should we, as society, allow such organizations to exist? Is it a wise move to allow such massive accumulation of wealth and power in what basicly amounts to a sociopathic organization? Or should standards of ethics and non-monetary issues be forced onto corporations by society (government)?

        Corporations as they exist today are a mistake. A way of gathering investment money needs to exist, in order to fund things that need massive startup costs (for example, processor design). But the idea that it should be done by a pseudo-person with no sense of morality, whos only goal is to amass money and power, and with no accountability for its actions is horribly flawed.
        • Re:Honesty.... (Score:5, Insightful)

          by DragonWriter (970822) on Monday January 22 2007, @06:01PM (#17716000)
          You completely miss the point. Its obvious that MS's (and most other corporations) sole goal is to maximize profit. The question is- should we, as society, allow such organizations to exist? Is it a wise move to allow such massive accumulation of wealth and power in what basicly amounts to a sociopathic organization? Or should standards of ethics and non-monetary issues be forced onto corporations by society (government)?


          Its worth noting that it used to be that governments were far more restrictive about the corporate charters they would approve, and far more willing to revoke charters for corporations violating the public interest. The special privileges granted with a corporate charter were viewed more as a privilege granted in the public interest and conditioned on good behavior than as a virtual right the way they are now.

          What we have now is not some intrinsic necessity for the corporate structure, a remnant of late 19th Century subservience to big business.
          • Re:Honesty.... (Score:5, Insightful)

            by nuzak (959558) on Monday January 22 2007, @06:06PM (#17716070) Journal
            The special privileges granted with a corporate charter were viewed more as a privilege granted in the public interest and conditioned on good behavior than as a virtual right the way they are now.

            A slightly less rose-tinted view of history suggests that corporate charters were granted when there was an assurance that the ruling prince of the city-state, or his cronies, would get a cut.
        • Re: Honesty.... (Score:5, Interesting)

          by Dolda2000 (759023) <`fredrik' `at' `dolda2000.com'> on Monday January 22 2007, @06:25PM (#17716346) Homepage
          I think that you, too, miss the point. Even though corporations may be pseudo-persons with no sense of morality and with the sole purpose of amassing money and power, I think it is important to note that they are, indeed, pseudo-persons. They have not actually any consciousness, will or deciding ability in themselves. Normally, that task is carried out by actual humans.

          Somewhere, deep inside the twisted corridors in Redmond, some person must have actually thought of the idea to hire third parties to edit Wikipedia. He must also have presented it to his boss (unless it was some boss who thought of the idea himself), who in turn must have ordered someone to carry out the plan. Shouldn't an obviously unethical plan such as this have been stopped at some point in this chain? Shouldn't that boss figure have some kind of conscience which should have stopped him from doing this? Another problem may be the current inability (real or imagined) of "peons" in a corporation to themselves stop such plans when being ordered to carry them out. Generally, I believe that the lack of personal responsibility for actions being carried out "in the name of a corporation" is the real culprit.

          Also, aside from the ethical standpoint, must they not have realized that this would leak out?! I mean, this cannot be considered positive PR, right?

          • Re:Honesty.... (Score:5, Insightful)

            by s20451 (410424) on Monday January 22 2007, @06:22PM (#17716306) Journal
            Much as most people believe in a right to "intellectual property", everyone also seems to believe in an inherent human right to form corporations, and they cry out in horror when you suggest that granting the privilege of incorporation unfettered is a bad idea. I can only conclude from this that people are idiots.

            Actually, the grandparent denounced corporations while acknowledging the necessity of a corporation-like object by saying: A way of gathering investment money needs to exist, in order to fund things that need massive startup costs (for example, processor design).

            It's incredibly short-sighted to say "X sucks and should be banned", when X provides a useful service, and when no alternative is proposed. Say we banned corporations. Because of the necessity of a corporation-like object, it is very likely that such an object would quickly appear, and over time would evolve into something indistinguishable from today's corporation.

            It's appropriate that you likened the argument to the argument over intellectual property. Again, IP sucks in many ways, but has useful consequences. If IP laws were repealed, and nothing replaced them, it is likely that content creators would re-create something similar to the IP system using complicated contracts (e.g., you would have to sign a lengthy agreement prior to purchasing an album at a music store).
            • Re:Honesty.... (Score:5, Insightful)

              I've probably dabbled in that many too, but I'm not that great a coder and I'm certainly nowhere near as I thought I was at 19-23. It may be your soft skills getting in the way. "I'm right, you're an idiot," is sometimes an accurate viewpoint better kept quiet. This is especially true at big companies.

              I'll tell you that I've known about ten unbelievable programmers, and five of them would never have said, "I have programmed in over 20 languages." Of the other five, I am absolutely sure two are regularly unemployed and the last three aren't unbelievably famous.

              Of course, you're welcome to call me an idiot all you like. I majored in Philosophy, I can take it. AND I work primarily in VBScript, meaning I have developed balls of steel from being kicked in them again and again and again.

              As a side note, your resume is impressive, and if you moved you would have no trouble finding more interesting work. Not many do software development in Medford. I can think of three or four companies offhand in downtown Portland that would be completely happy to have you. A few tips on the resume:

              "Minor Tech Support for legacy apps I have written," should probably not be on your resume. Don't tell anyone about things you will end up doing in your own free time. Are they supposed to pay you for it?
              Life goals make poor career objectives. Pick something you'd like to do (in your and my case, "Work with a small, tight knit team to produce revolutionary technology grown out of the extensive background I have developed with a lifetime of computer work and training," might be appropriate, except I omitted the lifetime of training)
              Some of your wording can be compressed. A good resume is MAX 2 pages long, and your HTML one seems to be about four.
              I'd suggest dividing your resume differently - put a summary of your skills at the top, then divide it by important project.
              Classes are great to have taken, but they don't mean much elsewhere. Link to source code if it's particularly brilliant, in an addendum to your resume called, "More interesting code projects."
              Link to projects if possible, or make the source code available. This can be done in an Office document of any type you choose. Throw some code samples in text format on your website. Remember to document these samples a whole bunch.
              Overall, your resume reads a little like a tech reference book; this is kinda bad.

              As a disclaimer, I don't know what kind of companies you're applying to. Generally, you tailor your resume to the position you apply for. They want Java? Write a resume that shows all the things you've done with Java. They want C-based driver work? That's when you say, "I loves me some math." But don't complain when people pad their resume; just live up to yours in your interview.
      • Re:Honesty.... (Score:5, Insightful)

        What are you saying? That because a corporation wants to make money that we shouldn't criticise them when they're caught acting unethically?

        That's just stupid.
      • Re:Honesty.... (Score:5, Insightful)

        by Qzukk (229616) on Monday January 22 2007, @06:16PM (#17716226)
        what they're "supposed" to.

        And murderers are doing what they're "supposed" to, after all, thats why we call them "murderers". Who decided that the profit motive was supposed to be superior to honesty? I think you'll find that fraud is not accepted in standard definitions of "free market" or "Capitalism", so where has the idea that lying for money is permissible come from?
    • Re:Honesty.... (Score:5, Informative)

      by Rosco P. Coltrane (209368) on Monday January 22 2007, @05:48PM (#17715802)
      what the hell is the marketing department doing? Are they *that* ethically challenged?

      As a matter of fact, yes they are. Corporations (and therefore their various departments), by definitions, only have in mind the interest of their shareholders, therefore if being unethical furthers their interest and a corporation can get away with it, they will be.

      I suggest you watch a documentary called The Corporation [amazon.com]: they very clearly demonstrate that the laws governing corporations make then sociopathic by nature.
    • Re:Honesty.... (Score:5, Insightful)

      by imess (805488) on Monday January 22 2007, @05:48PM (#17715814)
      If you read the article, that guy was hired to make technical correction in the Wikipedia entries. Why would you expect that only MS PR people should do it?

      The quotes around the work "Correct" in the summary headline is just another Slashdot spin...
    • by Scrameustache (459504) on Monday January 22 2007, @05:52PM (#17715882) Homepage Journal

      what the hell is the marketing department doing?
      Are they *that* ethically challenged?
      Or is it that they are *that* desperate to be cool and loved?
      How about a policy of honesty
      Their job.
      Yes.
      That's their job.
      That would be the anti-thesis of marketing.
    • Re:Honesty.... (Score:5, Insightful)

      by Otter (3800) on Monday January 22 2007, @06:07PM (#17716086) Journal
      How about a policy of honesty and if there is something that you want, then why not have your Microsoft PR department make the edits? Is that too obvious? It would certainly present other ethical dilemmas, but at least it would be more honest than hiring supposed "impartial" third parties to do your work for you.

      You did read the link, right?

      This isn't some random anonymous goofball being paid to insert text Microsoft gives him; he's an (apparently) recognized figure, not especially MS-friendly, being paid to provide corrections in his area of expertise, with his reputation on the line. I'd trust that more than edits made by the PR people. He certainly made his case a lot more credibly than the Slashdot submitter made his.

      I mean, I can still see where there are questions to be raised, but the write-up here is completely dishonest.

    • Re:Honesty.... (Score:5, Interesting)

      by steelfood (895457) on Monday January 22 2007, @06:15PM (#17716204)
      At least said third party has explicitly stated that he's being paid by Microsoft. And at least Microsoft has not barred him and others they are paying from doing the same. How much more honesty can you ask for? If Microsoft told a bunch of PR people to edit Wikipedia, they'd probably not have told anyone, and no one would've known Microsoft was paying PR people to subtly skew articles in their favor.

      Third parties are usually where corporations finds impartiality, even if the third party receives a cheque from the company on a monthly basis. Most other industries use a third party for impartiality--e.g. auditing in the financial industry, security audits, etc. are essentially asking a third party to review existing data for disrepencies. Why can't Microsoft do the same with their products and/or standards?
  • Bit of FUD Himself (Score:5, Informative)

    by AKAImBatman (238306) * <akaimbatman@NOsPaM.gmail.com> on Monday January 22 2007, @05:36PM (#17715660) Homepage Journal
    For example, in the Wikipedia entry, it currently mentions that "the members of ISO have only 31 days to raise objections", the implication being that this is far too short a time; yet, if I understand matters correctly, ODF was submitted in a fast-track procedure that didn't even allow these kind of objections.

    That would be because respondants have had over 4 years to respond to the OASIS specification. Since it's already a standard that has been reviewed by the industry, the ISO committee can choose to adopt it on a fast-track as a way of putting their own stamp of approval on it.
        • How long has the ECMA-376 spec been available to the public for review? How long was the OASIS ODF standard available to the public before being published as an ISO Standard?

          Answer: 1 Month vs. 1.5 years respectively.

          So, Microsoft rams a specification through the ECMA in a quarter of the time as ODF was moved through OASIS, significantly increases the volume of the standard over their original specs, at least one major partner voted against it [heise.de], then gives everyone exactly one month to review it before it becomes an international standard, and somehow that makes the industry a bunch of whiners for complaining about having only one month to review their standard. Right.
  • by operagost (62405) on Monday January 22 2007, @05:41PM (#17715722) Homepage Journal
    ... if the average Wikipedia author is as biased as this article summary. "Corrections favorable to them?" Corrections are corrections! In TFA, you'll see that there are errors in the OOXML article (as there are in many of them) and Microsoft enlisted a pretty unbiased guy to find them. If anything, one would expect him to be biased against OOXML and for ODF considering that only free time has kept him from contributing to ODF.
      • Insightful my eye. (Score:5, Informative)

        by Ahnteis (746045) on Monday January 22 2007, @06:59PM (#17716720)
        >>It doesn't matter. What they're doing is underhanded and shady.

        Howso? From TFA:
        "I think I'll accept it: FUD enrages me and MS certainly are not hiring me to add any pro-MS FUD, just to correct any errors I see."

        Wow -- that sounds shady AND underhanded. No wait -- not even close. He admits he's been hired, AND he is only going to correct errors. Wow. Sounds EVIL.

        >>1. There is public information Microsoft doesn't like.

        No, this is public MIS-information that Microsoft doesn't like on a PUBLIC forum. They have every right to correct those errors, but they've gone one step further and hired a third party to examine the validity of the articles and correct any errors he finds.
  • by ToxikFetus (925966) on Monday January 22 2007, @05:55PM (#17715910)
    Unlike Microsoft, Apple has an entire army of iZealots who work for free. No wiki or message board stands untouched by their version of iTruth!
  • by Anonymous Coward on Monday January 22 2007, @05:55PM (#17715912)
    ...was ticking along one day, and I realized wikipedia is not going anywhere, and that corporate entities are going to want to have a very "respectable" write-up just to maintain image, to play up positives and downplay negatives. And so I envisioned this pitch: "Ensure your wikipedia entry is acceptable and not compromised by rumour and hearsay by subscribing to my service for $29,99 a month. My team of wikipedia nerds will ensure the integrity of your company's entry is maintained to the highest possible manner in accordance with veritable truth. For an extra $50 a month this truth can be considered as flexible as a gymnast."
  • by Per Abrahamsen (1397) on Monday January 22 2007, @06:05PM (#17716046) Homepage
    Apparently, someone in Microsoft got the idea to "pay some outsider to make corrections to Wikipedia pages we care about", *and* got internal funding for it.

    If you have ever worked in a moderately sized organization, you will know how difficult it is to get anything slightly unusual through the bureaucracy. Yet a clearly outside-the-box proposal like this apparently got through. Presumably, it is even encouraged. That would never have happened in any of the organizations I worked in, except maybe for the small 3 employee upstart.

  • by Per Abrahamsen (1397) on Monday January 22 2007, @06:26PM (#17716356) Homepage
    If the Wikipedia articles in your area of expertise were of low quality, filled with anti-Microsoft spin, and clearly violated Wikipedia policies, would you accept money from Microsoft to clean them up. The mandate would be to correct technical mistakes, and make the articles follow Wikipedia policies.

    In other words, being paid to do something you would gladly do for free, if you had the time?

    • Re:For or Against? (Score:5, Interesting)

      by larien (5608) on Monday January 22 2007, @05:42PM (#17715730) Homepage Journal
      The tone I was getting was that he was in favour of real corrections, cutting out the plain untruths that the Wikipedia entries are garnering. If he does this in the name of truth & correct reporting, I'm all for it. Bear in mind you'll be able to track what changes he makes and if you don't think they're accurate, you can make your own edits back.