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+-   Users aware that advertisers watching, don't like-> on Tuesday April 01 2008, @08:14AM Chris Blanc

Submitted by Chris Blanc on Tuesday April 01 2008, @08:14AM
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Chris Blanc writes "TNS randomly selected 1,015 nationally representative adults in the US "whose households belong to TNS's online consumer panel" for its survey. Although only 40 percent of the group was familiar with the term "behavioral targeting," most users were well aware of the practice. 57 percent reported that they weren't comfortable their activities tracked for advertising purposes, even if the information couldn't be tied to their names or real-life identities.

http://arstechnica.com/news.ars/post/20080331-web-surfers-know-advertisers-are-watchingand-dont-like-it.html"
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