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Submission IBM files DVD SPAM patent application 2

An anonymous reader writes: Mark Wilson of reports that IBM is applying for a patent for DVDs that contain or download "on demand" commercials that cannot be skipped. Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD. Perhaps this is part of the massive shift in advertising that IBM predicts.
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IBM files DVD SPAM patent application

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How come everyone's going so slow if it's called rush hour?