An anonymous reader writes "Mark Wilson of Gizmodo.com reports that IBM is applying for a patent for DVDs that contain or download "on demand" commercials that cannot be skipped. Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD. Perhaps this is part of the massive shift in advertising that IBM predicts."
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"massive shift in marketing" (Score:2)
Look on the bright side. (Score:1)
Also, DVDs? Aren't they about to be replaced by high-definition discs anyway?