theodp writes "So what got investors like KPCB and Jeff Bezos jazzed enough to fork over $7.4M to tiny startup Pelago? Well, USPTO documents released Thursday show that the company's founders are seeking a patent covering Pay-For-Visit Advertising, which uses GPS, Bluetooth, or RFID on your mobile devices to track your travels to see if you wander into a place of business that appeared in an ad shown earlier on your cellphone, PDA or laptop. To maximize ad revenue, phone calls are also tracked to see if you dial a number associated with an ad, and financial transactions are examined to see if you make a purchase from an advertiser. The application goes on to note that the system may be of interest to government agencies."
Never tell people how to do things. Tell them WHAT to do and they will
surprise you with their ingenuity.
-- Gen. George S. Patton, Jr.