theodp writes: The U.S. tech giants’ pledge to up their privacy game in the wake of reports that all-your-data-belong-to-the-NSA rings a little hollow to Abraham Newman, who reminds us that such protections run counter to the business model and public policy agenda that tech companies have pursued for decades. "For years," writes Newman, "U.S. information technology (IT) firms have actively backed weak privacy rules that let them collect massive amounts of personal data. The strategy enabled the companies to work their way into every corner of consumers’ lives and gave them a competitive edge internationally. Those same policies, however, have come back to haunt IT firms. Lax rules created fertile ground for NSA snooping. In the wake of the surveillance scandals, as consumer confidence plummets, technology companies’ economic futures are threatened.