cagraham writes: Facebook has now started to deliver custom weekly reports to select TV networks, detailing the total amount of social interactions related to individual TV episodes. According to the Wall Street Journal, Facebook is using its data analytics to track the amount of times an episode is liked, shared, or mentioned each week. The data is then anonymized and delivered to networks. This comes a week after Twitter announced they were pursuing deals with major network as well. Facebook may be trying to establish itself as a modern alternative to the traditional Nielsen ratings system, the current benchmark for gauging viewership.