AlphaWolf_HK writes "In what I see as a refreshing change, T-Mobile, the fourth largest carrier in the USA, has made sweeping changes to its service, with its CEO saying: "Here's the deal: If we suck this month, go somewhere else. If we're good, stay with us." after quietly ending contract plans last weekend. As part of that change, the new base plan will include unlimited access, including voice, text, and data. Data will be restricted to edge speeds after 500GB with no overage costs, but can be upgraded to 2.5GB for $10, or unlimited for $20. Portable wifi hotspot usage is also unrestricted for no additional cost. In addition, LTE services just went live in 8 markets. As is already standard practice with t-mobile, you are free to bring your own device. However, customers won't be fronting the full cost of the phone with unsubsidized plans. Unlike in the past, they'll know exactly what they're paying for the phone by means of interest free installments, and paying off the phone is an option at any time. Oh, and they're also offering the iphone 5 next month for $650. Or, you can do as I did and drop a cool $300 on a Nexus 4 directly from google, which unofficially works with t-mobiles LTE."