writes "When Zediva burst onto the streaming scene earlier this year, they managed to do something nobody else was doing. Navigating around the copyright law they found a way to stream rental movies not currently available on other services, because they were still inside the DVD sales window, and filled a role not currently part of the competitions services. The service grants a "rental" of the physical movie to the user, who is then able to stream it over the internet, usually with the option to re-rent after played. By having it be a rental service, they were able to avoid some of the legalese associated with streaming movies outside of that sales window. Needless to say the MPAA was not pleased. But instead of making nice with the MPAA, Zediva has decided to fight back in the form of expensive legal heavy-hitters from " elite San Francisco law firm, Durie Tangri", which has forced the MPAA to hire their own team of expensive legal ninjas.
Zediva argues what most technologically informed people would when looking at this service: that they are essentially a rental service who are renting physical media, and providing the DVD player and a very long cable to the renters' TV. They are able to do this while providing the same function that the traditional brick and mortar stores do during the DVD sales window: a place for people to watch rental movies that were just released on DVD. The only difference is that you don't have to physically walk into a shady video store and pick it up because they stream that DVD for you that you just rented. It is a clever interpretation of the copyright law, and will certainly have some impacts on future streaming cases."Link to Original Source