Facebook users are able to sign up to receive AMBER Alert bulletins for their state which will be sent to them through the Facebook "News Feed" feature. An estimated 800,000 children are reported missing every year. AMBER Alert is a voluntary partnership involving law-enforcement agencies and broadcaster. The new Facebook AMBER Alert pages represent an important expansion of the secondary distribution system and will enable AMBER Alerts to dramatically increase the reach of and impact of these life-saving bulletins.
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