accido (1677664) writes "As reported by The LA Times Google has now decided to expands it marketing and data collection to include what you watch on your Tivo. The data collected would help Google, who sells TV ads, show who watches which commercials and who skips right over them. The article outlines how this could be bad for Networks who cash in weather you watch the ad or not. Does this mean less commercials for viewers? Not likely, but one can hope."