theodp writes "Three Amazon inventors set out to correct what they felt was a real problem — i.e., that "out-of-print or rare books...typically do not include advertisements...the content is fixed and, therefore, has not been adapted to modern marketing." Their solution is spelled out in newly-disclosed Amazon patent applications for On-Demand Generating E-Book Content with Advertising and Incorporating Advertising in On-Demand Generated Content. From the patent apps, here's what the future of reading may look like: "For instance, if a restaurant is described on page 12 of the requested printed content 114, the advertisement page image 116 next to page 12, i.e., either on page 11 or page 13, may include advertisements about restaurants, wine, food, etc., which are related to restaurants and dining." So what would a delightfully-tacky-yet-unrefined Hooters ad do for your Hemingway experience?"
"Bureaucracy is the enemy of innovation."
-- Mark Shepherd, former President and CEO of Texas Instruments