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Opting Out of Big Data Snooping: Harder Than It Looks 248

Lasrick (2629253) writes "Princeton sociologist Janet Vertesi writes about her attempt at hiding her pregnancy from 'the bots, trackers, cookies and other data sniffers online that feed the databases that companies use for targeted advertising.' Big data still found her, even though she steered clear of social media, avoided baby-related credit card purchases, and downloaded Tor to browse the Internet privately."
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Opting Out of Big Data Snooping: Harder Than It Looks

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