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Google's Business Plan For Nest: Selling Your Data To Utility Companies 167

jfruh (300774) writes "Google spent $3.2 billion on Nest. How is it going to make its money back selling high-end electronic thermostats at $250 a pop? Well, keep in mind that Google is a company that makes its money off information, not hardware. In fact, Nest is developing a healthy revenue stream in which it sells aggregated user information to utility companies, to help them more efficiently plan their electricity-generation scheduling. The subscriptions net Google somewhere in the range of $40 per user per year."
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Google's Business Plan For Nest: Selling Your Data To Utility Companies

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  • demand response (Score:4, Interesting)

    by Noah Haders (3621429) on Friday April 25, 2014 @11:40AM (#46841351)

    this is horrible, imagine if they could build out for peak capacity in the right locations for the right times so there wouldn't be anymore rolling blackouts in july and august

    presumably the next step is for the power companies to control your thermostat to cut back your A/C during peak times.

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