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Privacy Transportation

Ford Exec: 'We Know Everyone Who Breaks the Law' Thanks To Our GPS In Your Car 599

Posted by Soulskill
from the they-know-what-you-did-last-summer dept.
An anonymous reader sends this report from Business Insider: "[Ford VP Jim Farley] was trying to describe how much data Ford has on its customers, and illustrate the fact that the company uses very little of it in order to avoid raising privacy concerns: 'We know everyone who breaks the law, we know when you're doing it. We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone,' he told attendees. Rather, he said, he imagined a day when the data might be used anonymously and in aggregate to help other marketers with traffic related problems. Suppose a stadium is holding an event; knowing how much traffic is making its way toward the arena might help the venue change its parking lot resources accordingly, he said." Farley later realized how his statement sounded, and added, "We do not track our customers in their cars without their approval or consent."
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Ford Exec: 'We Know Everyone Who Breaks the Law' Thanks To Our GPS In Your Car

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