Facebook Testing Screen-Tracking Software For Users 115
cagraham writes "Facebook is currently testing software that would track user's cursor movements, as well as monitor how often a user's newsfeed was visible on their mobile phone, according to the Wall Street Journal. The additional data from such tracking would potentially let Facebook raise their ad prices, as they could deliver even more information about user's on-site behavior to advertisers, such as how long users hovered over specific ads. In order to analyze the extra data, Facebook will utilize a custom version of Hadoop."
Wonder if this will be used to ferret out adblock. (Score:3, Interesting)
Wonder how long it will be until FB accounts start getting banned because users use AdBlock with this techology...
3...2..
Thoughtclick precedes thoughtcrime (Score:0, Interesting)
If Facebook can measure how much a user was interested in an ad, how long before it is allowed to measure how much a user was interested in commiting a crime and sending that info to the authorities?
Re:The product... (Score:5, Interesting)
This is exactly why I have taken the attitude I have: If I am the product then I will make sure they get what they paid for!
I mostly ignore the ads, but I look for the ones I "like", and by "like" I mean the ones that annoy me, or make me feel like they are dishonest or even just, giving out a messgage that I dislike. Then.... I comment on them.
The beauty of this? I hover over them... a lot, I click on them a lot, then I spew out trollish comments intended to convince people other than what the advertisement was shooting for. The beauty of this is,....it brings me more of the same kinds of ad, so I can take my hobby forward to the next round!
The "criminal justice schools" ads are the best, especially since they never remove comments or block anyone. The MA state lottory tried advertising to me, and they actually removed my comments and blocked me. Apparently they don't like being told that they lie about the odds (if a casino offers me a bet, pays that bet and taxes out taxes for the state, thats one thing... when the state does it themselves, they are actually fraudulently stating the payout, and thus the pot odds) or that even if they didn't their odds of wining are abysmal.