Facebook Testing Screen-Tracking Software For Users

cagraham writes "Facebook is currently testing software that would track user's cursor movements, as well as monitor how often a user's newsfeed was visible on their mobile phone, according to the Wall Street Journal. The additional data from such tracking would potentially let Facebook raise their ad prices, as they could deliver even more information about user's on-site behavior to advertisers, such as how long users hovered over specific ads. In order to analyze the extra data, Facebook will utilize a custom version of Hadoop."

And this is why we block adverts

[Anonymous Coward]

And this is why we block adverts.

I felt bad at first blocking adverts so I didn't do it.
But then websites abused that over and over.
A few text adverts ok, that's just about acceptable.
Just when pages have multiple graphic or even video adverts that's not.
And when they start profiling and tracking you then that's simply abuse.

I now agressively block advertising and tracking on every website I can.
And it's because they didn;'t know when to stop.

Imagine if you will...

[Colin Castro]

a world where once you leave your local shopping store a man follows you around all day, recording where you go, what you look at, what you buy, the music you listen to, the tv shows you watch, which commercials you pay attention to, which ones you don't. There's no law against this, and if you tell him to leave you alone he ignores you. You file an opt out form and he still follows you, but now he hides in the bushes. This is what is happening, but to all of your online life. Thanks for reading.

Progress!

[Krishnoid]

So ... we'll be moving from click-fraud to hover-fraud?

Re:The product...

[Anonymous Coward]

Fuckerberg should just go jump off a cliff without a parachute. The world will be much better off.

Uh, sorry, but I find far more blame in the 100 million users lining Fuckerberg's pockets. The world would be much better off without mass ignorance. Fuckerberg just created a tool. Ignorance towards privacy and security ensured its survival.

Learn to put blame where it belongs, and recognize what truly made him rich.