Grocery Store "Smart Shelves" Will Identify Customers, Show Targeted Ads 274
cagraham writes "Snack company Mondelez International (maker of Oreos, Trident, Cadbury eggs) will introduce so-called 'smart shelves' into store checkout aisles beginning 2015. The shelves will use Microsoft's Kinect software, in addition to other tech, to identify shoppers age and sex, and will then use that info to deliver demographically tailored advertisements. The shelves will be able to track engagement, monitor how long customer's watch each ad, and offer discounts if a customer is considering a purchase (weight sensors will tell the machine if you pick up a product). Mondelez says the software will only use and collect aggregate data, and will not record any video or photos."
Re:OT: I'd love to see grocer cards banned (Score:2, Informative)
I always use Jenny's Number at chain stores.
Comment removed (Score:4, Informative)
Re:Could be good. (Score:5, Informative)
That works for small purchases, but the delays requesting clerk resets just because you re-positioned
a can of beans in the bagging area isn't worth the time saving for big buys.
Pick the middle aged lady as your checkout line, and ignore any minor difference in line length.
Smart shoppers learn that the semi cute checkers are new hires. The haggered looking
middle aged women are long time employees and know every price/number in the book and never
have to look up anything when the bar code sticker falls off the Mellon.
If she calls everyone in line "Hun", chances are you are in the right line.