Taking the Battle Against Patent Trolls To the Public

First time accepted submitter presspass writes "A group of technology and retail groups is beginning a national ad campaign targeting so-called patent trolls. The Internet Association, National Restaurant Association, National Retail Federation and Food Marketing Institute Patent trolls — a term known more among geeks than the general public — are about to be the target of a national ad campaign. Beginning Friday, a group of retail trade organizations is launching a radio and print campaign in 17 states. They want to raise awareness of a problem they say is draining resources from business and raising prices for consumers."