Post Office Proposes Special Rate For Mailing DVDs 176
An anonymous reader writes "The United States Postal Service is seeking to implement a special postage rate for companies such as Netflix, GameFly and Blockbuster (PDF), which send DVDs to their customers and then receive them back. This proposal for special rates for two-way mailers of optical disks follows a protracted legal complaint from GameFly, which argued that Netflix was receiving special handling by the Postal Service while paying a cheaper postage rate."
Re:The rest of the story (Score:4, Interesting)
http://arstechnica.com/gaming/2011/03/the-cost-difference-in-mailing-netflx-vs-gamefly-all-of-gameflys-profits/ [arstechnica.com]
The reason GameFly pays more is because their mailers weigh more. Netflix keeps the mailer at 1 ounce and pays 44 cents each. GameFly's mailer is 2 ounces and they pay the two ounce price. The big giant clue in the linked article is that the USPS is considering changing the price of the 2 ounce mailer to the price of a 1 ounce mailer.
So the real story is that GameFly wants a discount with zero actual justification.
The packaging for GameFly costs more. Work it into your business model or reduce the packaging weight.
I don't do business with GameFly but if I did, I'd cancel. They actually have the nerve to pretend Netflix is getting some kind of special treatment while they are the ones seeking it.
There is nothing unfair about what the USPS is doing. The rest of us have to pay by the ounce for our mail.
Just read the article you linked. While interesting, it does kinda support Gamefly's case. A 2-ounce mailer cost $1.05, whereas a 1-ounce mailer cost $0.44. In other words Gamefly pays ~238% of what Netflix pays, 38% above any differences in weight. Further, at these weights, the majority of the cost of delivery is a flat cost, rather than an increase in fuel consumption due to weight. The cost of fuel to transport 1 ounce of additional weight is certainly less than a penny; the vehicle, occupant, and other cargo make up the vast majority of the weight (and the occupant's time is no small factor on the cost). Just basing numbers on the weight of the packages alone, charging ~$0.10 extra for the additional ounce will more than make up for the added costs.
Re:How is this news? (Score:4, Interesting)
Re:US Post Office is messed up big time (Score:4, Interesting)