Inside One of the World's Largest Data Brokers 64
itwbennett writes "Contrary to recent reports, data broker Acxiom is not planning to give consumers access to all the information they've collected on us. That would be too great a challenge for the giant company, says spokesperson Alexandra Levy. Privacy blogger Dan Tynan recently spoke with Jennifer Barrett Glasgow, Chief Privacy Officer at Acxiom (she claims to be the very first CPO) about how the company collects information and what they do with it. This should give you some small measure of comfort: 'We don't know that you bought a blue shirt from Lands End. We just know the kinds of products you are interested in. We're trying to get a reasonably complete picture of your household and what the individuals who live there like to do,' says Glasgow."
Ingenous claims? (Score:5, Insightful)
FTA: "Acxiom data can’t be used for employment background checks, credit verification, or insurance underwriting, she adds, because that would make it a consumer reporting company under Fair Credit Report Act. Companies regulated under the FCRA can’t use that data for marketing purposes."
Urm, "Chinese walls", anyone? Want to bet that they don't sell that information to other people for doing exactly that?