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Government Advertising The Almighty Buck United Kingdom Games

UK Gov To Investigate 'Aggressive' In-app Purchases 152 152

hypnosec writes "The UK Government will be examining whether free to download apps are putting unfair pressure on kids to pay up for additional content within the game through in-app purchases. Office of Fair Trading (OFT), UK, will be carrying out the investigation of games that include 'commercially aggressive' in-app purchases after a number of cases have been reported whereby parents have incurred huge bills after their kids have spent huge amounts on in-app purchases."
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UK Gov To Investigate 'Aggressive' In-app Purchases

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