New submitter SoVi3t points out comments from Microsoft Studios Creative Director Adam Orth about the debate over always-online DRM, brought to the fore recently by the disastrous launch of SimCity and rumors that the next-gen Xbox console will require it. "Don't want a gaming console that requires a persistent internet connection? 'Deal with it,' says Microsoft Studio's creative director. In what he later termed a 'fun lunch break,' Orth took to Twitter to express his shock at people who take umbrage with the idea of an always-on console. When quizzed by other Twitter users about people with no internet connection, he suggested that they should get one, as it is 'awesome.' He then likened people who worry about intermittent internet connectivity being an issue as the same as someone not buying a vacuum cleaner because the electricity sometimes goes out. While Orth later apologized, saying it had being a bit of banter with friends, it did raise awareness that there are more than a few people who are very unhappy with the possibility of an always-on future version of the Xbox. Orth has also now switched his Twitter account settings to private."