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Disney Wants To Track You With RFID 278

Posted by timothy
from the disney-himself-just-relaxes-in-the-nitrogen dept.
Antipater writes "Disney parks and resorts have long had a system that combined your room key, credit card, and park ticket into a single card. Now, they're taking it a step further by turning the card into an RFID wristband (called a 'MagicBand'), tracking you, and personalizing your park experience, targeted-ad style. 'Imagine booking guaranteed ride times for your favorite shows and attractions even before setting foot in the park,' wrote Tom Staggs, chairman of Walt Disney Parks and Resorts, in a blog posting on Monday. 'With MyMagic+, guests will be able to do that and more, enabling them to spend more time together and creating an experience that's better for everyone.' Disney does go on to talk about all the things you can opt out of if you have privacy concerns, and the whole system seems to be voluntary or even premium." With a theme park, at least, you can also choose to avoid the place entirely; that makes it, however creepy, a bit different from compulsory education settings, or mandatory car tracking.
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Disney Wants To Track You With RFID

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  • by eldavojohn (898314) * <eldavojohn@gmFREEBSDail.com minus bsd> on Tuesday January 08, 2013 @01:45PM (#42520939) Journal
    After watching their recently acquired [slashdot.org] film THX 1138, CEO Bob Iger hailed it as a "feel good" movie although the ending had some flaws and promised to turn all Disney parks and resorts into the futuristic "utopia" from the film. Iger announced at a press conference that Mickey Mouse would replace OMM 0910 as the only approved deity of worship. Iger sat upon a chair made of the late Congressman Sonny Bono's remains while wearing his Grand Dragoon Mousekateer helmet although he refused to answer any questions from reporters who had not been taking their performance enhancing medications.
  • by dkleinsc (563838) on Tuesday January 08, 2013 @01:57PM (#42521137) Homepage

    "I'm going to build my own theme park! With blackjack! And hookers! You know what- forget the park!"

  • by vlm (69642) on Tuesday January 08, 2013 @02:11PM (#42521401)

    You said it yourself. It's their park, not yours.

    He said it himself, its not their park its ours, because we paid for it. We should have more say in how something we paid for is run, vs private property. If you don't like the rules for welfare, get off welfare.

    Walt Disney World was granted a 20 year tax break from the government

  • by alen (225700) on Tuesday January 08, 2013 @02:35PM (#42521811)

    this is slashdot, people are morons

    using google phone with NFC and google wallet with google now in your phone tracking all your movements so they can use it to market and advertise to you is awesome

    disney doing the same thing so they can improve the park layout and organization, evil

  • by kelemvor4 (1980226) on Tuesday January 08, 2013 @02:50PM (#42522067)

    Disney already collects a ton of information about how their parks are running. It's just not noticeable during normal times. My wife loves WDW - a few years back we went the day after Labor Day and the part was practically deserted. The information collectors were much more visible without the big crowds to hide them. Twice going on the Haunted House ride we got the "wait-time measurement passes" from one of the information people. He gave it to us, and we handed it to the last attendant before the Doom Buggy started into the ride. On this occasion it basically measured our walking time and the delay in the little room.

    We also got a chance to chat with one of the information collectors while waiting for a bus. He explained how most visitors felt the day's experience was good if they'd gotten on 6-8 major rides, and they do what they can to make sure everyone has a good experience. After all, that's what gets you back and spending money again.

    Really that's their goal - to get you into the park, spending money, and feeling good about it so you'll do it again. (and again, and again, ...)

    Sounds like a solid business plan. Sell a product or service, do what you can to make your customer like it enough to become a repeat customer. Maybe even get some word of mouth advertising out of it. I think I may have heard something about that in a class somewhere...

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