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Nestle's GPS Tracking Candy Campaign 172

Posted by samzenpus
from the oompa-loompa-I'm-tracking-you dept.
colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"
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Nestle's GPS Tracking Candy Campaign

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  • by linebackn (131821) on Thursday September 20, 2012 @04:41AM (#41396693)

    A way while back there was a very similar attempt by Coke to put a GPS in a coke can, and swoop in and award the winner.

    This raised a lot of security concerns, as there are many places where it would be bad for this to go off in, such as inside a military base.

    Links:
    http://tech.slashdot.org/story/03/09/30/189208/track-a-soda-can-with-gps [slashdot.org]
    http://mobile.slashdot.org/story/04/05/06/136205/gps-cell-phone-in-soda-can-form [slashdot.org]

  • Re:I wonder why... (Score:3, Informative)

    by slashrio (2584709) on Thursday September 20, 2012 @05:04AM (#41396799)
    ...anyone would mod up what you just wrote, because it shows clearly that you didn't read the article:

    When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours

    Wait, let me explain to you what it means, because I'm not quite sure you got it:
    Only when you open the wrapper does the GPS get activated.

  • Re:Its a con (Score:3, Informative)

    by havana9 (101033) on Thursday September 20, 2012 @05:07AM (#41396815)
    Did you say? Actually if you go to Wonka's site http://www.wonka.com/ [wonka.com] Yuo'll see that actually they're Nestlè
  • by Voxol (32200) on Thursday September 20, 2012 @06:07AM (#41397053)

    Technically it's an active ingredient in cocoa beans.

    In order for it to be good for you, it's necessary to treat the bean differently from the farm to the bar.

    You can buy the active ingredient on it's own. And it really is genuinely good for your heart.

    http://www.cocoavia.com/

    Here's a paper in a peer reviewed journal with some evidence for you:
    http://www.sciencedirect.com/science/article/pii/S0098299710000774

  • Re:Baby milk (Score:4, Informative)

    by Dogtanian (588974) on Thursday September 20, 2012 @08:40AM (#41397687) Homepage

    Boy, are people still banging on about that, 35 years on?

    Yes they are. And you know why? It's because Nestle are still doing that, 35 years on.

    They die because the water they drink is tainted. It would still be tainted when they stop drinking breast milk.

    No, it's not Nestle's fault that toddlers and older children don't have clean water to drink. It certainly *is* their fault that babies are being exposed to additional risk at a vulnerable age for no justifiable reason other than to bulk up their own profits. Particularly as babies of that relatively undeveloped age (who would normally be drinking breast milk) aren't really meant to be able to handle water-borne pathogens to the same extent as older, weaned children.

    If you want to help those kids, donate to sanitation efforts.

    As a suggestion in its own right, that would be laudible. As an attempt to divert attention and excuse Nestle from responsibility, it's contemptible.

    Nestle were the ones that made the lack of clean water an even bigger problem than it needed to be. Improving sanitation and boycotting Nestle are not mutually incompatible, and suggesting that the water supply should be improved as an attempt to let Nestle off the hook- and indeed to bolster their business- is pretty disgusting.

    Boycotting Nestle has absolutely no effect whatsoever.

    That's open to question. I agree that those greedy fucks wouldn't be doing this "35 years on" if it wasn't making them more money than any boycott was costing them. Whether that means more people should be boycotting them or taking more action is open to question.

    People do it because it's an easy hair shirt to wear and requires no real sacrifice.

    That as may be, peoples' alleged laziness doesn't make Nestle's actions any more acceptable.

  • Re:Metal detector? (Score:5, Informative)

    by Joce640k (829181) on Thursday September 20, 2012 @10:16AM (#41398843) Homepage

    Just before this complete trainwreck of fail goes any further:

    The article says "when the winner pulls the tab".

    ie. you pull a bit of plastic out of the battery contacts.

With your bare hands?!?

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