Nestle's GPS Tracking Candy Campaign 172
colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"
oblig (Score:2, Funny)
In Soviet Russia, YOU find chocolate!
Metal detector? (Score:4, Funny)
Wonder how long before someone stars running up and down candy store aisles with a metal detector.
I just hope that a winning bar (Score:5, Funny)
I'll tell you what this promotion is! (Score:5, Funny)
This post was removed due to Dice content standards violations.
Re:I just hope that a winning bar (Score:3, Funny)
you're going to shit a little multicolored sphere when you learn that they have an elite fighting force of oompa loompa's and they airdrop those bastards into a village and they go all Robotron on the place.
What you'll get (Score:4, Funny)
"the GPS-enabled bars looked just like normal chocolate bars"
So, broken in 3 or more pieces and melted on one end?
Re:GPS Trackers (Score:4, Funny)
If one was really paranoid one could just carry one's chocolate in a metal box until one gets home, then the GPS will never lock on anyway.
I always carry suspicious items like chocolate bars under my hat.
/.newbies: When in doubt always assume tin-foil as material for any garment discussed on /.)
Note to
I Swallowed a What? (Score:4, Funny)
Murphys law says this one will end up promoting stool softener , lawsuits and corporate lessons learned.
Re:Not always easy delivering a prize (Score:5, Funny)