Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!


Forgot your password?
Privacy Idle Your Rights Online

Nestle's GPS Tracking Candy Campaign 172

colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"
This discussion has been archived. No new comments can be posted.

Nestle's GPS Tracking Candy Campaign

Comments Filter:

FORTUNE'S FUN FACTS TO KNOW AND TELL: A firefly is not a fly, but a beetle.