Nestle's GPS Tracking Candy Campaign

colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"

oblig

[Anonymous Coward]

In Soviet Russia, YOU find chocolate!

Metal detector?

[thegarbz]

Wonder how long before someone stars running up and down candy store aisles with a metal detector.

I just hope that a winning bar

[Chrisq]

I hope that a winning bar is taken by a soldier to the front-line in Afghanistan. I'd love to see Nestle track them down and deliver the cheque within 24 hours!

I'll tell you what this promotion is!

[Anonymous Coward]

This post was removed due to Dice content standards violations.

Re:I just hope that a winning bar

[Anonymous Coward]

you're going to shit a little multicolored sphere when you learn that they have an elite fighting force of oompa loompa's and they airdrop those bastards into a village and they go all Robotron on the place.

What you'll get

[Telecommando]

"the GPS-enabled bars looked just like normal chocolate bars"

So, broken in 3 or more pieces and melted on one end?

Re:GPS Trackers

[SpaghettiPattern]

If one was really paranoid one could just carry one's chocolate in a metal box until one gets home, then the GPS will never lock on anyway.

I always carry suspicious items like chocolate bars under my hat.

Note to /.newbies: When in doubt always assume tin-foil as material for any garment discussed on /.)

I Swallowed a What?

[flyneye]

Murphys law says this one will end up promoting stool softener , lawsuits and corporate lessons learned.

Re:Not always easy delivering a prize

[todrules]

I had almost the same thing happen to me, but I had "won" $25 million from a Nigerian prince, who was in exile. I never did receive my money though.