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Chrome To Get 'Do Not Track' 111

Posted by Soulskill
from the saddling-up-in-the-tracking-arms-race dept.
puddingebola tips news that support for the 'do-not-track' privacy setting will soon be coming to Google Chrome. The feature was implemented for Chromium v23.0.1266.0 in a recent revision. Google has said DNT will make it into the public release of Chrome by the end of year. This will bring Chrome up to speed with Firefox, which has had it for a while, and IE 10, which will have it turned on by default. As for why Google is the last of the three do implement it, the LA Times points out a post earlier this year from Google's Susan Wojcicki: 'There’s been a lot of debate over the last few years about personalization on the web. We believe that tailoring your web experience — for example by showing you more relevant, interest-based ads, or making it easy to recommend stuff you like to friends — is a good thing.'"
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Chrome To Get 'Do Not Track'

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  • by benjymouse (756774) on Saturday September 15, 2012 @05:21PM (#41348135)

    The user is presented with a "setup" screen at which he/she can choose "express" or "advanced" setup.

    The screen *clearly* spells out that *if* you choose express settings then DNT will be switched on.

    You are confounding default settings (settings which take effect unless you explicitly go through a change) with a *choice* of grouped settings.

    Yes, the settings are grouped. Yes, the users may not know what exactly could be the benefits of tracking (or the benefits to Google?).

    But, the user actually *do* make a choice. It is not like the screen merely says "express or advanced?". It actually outlines what will be set.

    To claims that this is "default" and that the user has not made a choice is simply wrong. It is the *easy* choice, but that is not the same.

    Advertisers and their shills like Roy Fielding may not like the fact that the process does stack the deck against tracking as it makes the DNT the easy choice. To me that is just "right back at ya!". Thanks for all your toolbars, btw. But no thanks.

  • belief (Score:4, Informative)

    by Tom (822) on Saturday September 15, 2012 @06:04PM (#41348371) Homepage Journal

    We believe that tailoring your web experience â" for example by showing you more relevant, interest-based ads, or making it easy to recommend stuff you like to friends â" is a good thing.

    "believe" being the key word there.

    AdBlock all the way. I don't brake for ads anymore.

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