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Advertising Australia Facebook Your Rights Online

Australian Agency Rules Facebook Pages Responsible For Comments 141

Posted by samzenpus
from the names-will-never-hurt-me dept.
jibjibjib writes "The Australian reports that brands in Australia could be forced to abandon their social media campaigns, after the Advertising Standards Bureau ruled that they were responsible for comments posted on their pages. According to the article, the ASB is poised to release a report attacking Carlton & United Breweries for derogatory comments posted on one of their official Facebook pages, despite CUB monitoring and removing those comments twice daily. Legal expert John Swinson commented on the decision, saying 'You simply can no longer have two-way conversations with your customers.'"
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Australian Agency Rules Facebook Pages Responsible For Comments

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  • Humour (Score:5, Informative)

    by quenda (644621) on Monday August 06, 2012 @05:13AM (#40892765)

    Apparently the humour of some posts has gone right over the heads of the Advertising Standards Bureau.
    You see, the VB brand has a bit of a bogan image, ie redneck, lower socioeconomic. So when the posters mentioned sluts and poofs, they are not mocking women and homosexuals, but the brand and the stereotypical people perceived to drink it.

  • Re:New proof... (Score:5, Informative)

    by dbIII (701233) on Monday August 06, 2012 @06:22AM (#40892993)
    It's funny how you smug insulting Americans know so little of your own history. Australia only became a penal colony because England could no longer use America for that purpose.

Make it right before you make it faster.